Web scraping: A new hero that defends brands and intellectual property

The internet is saturated with goods and services of all types, including protected content like books, music, video and branded products. Most often this protected content is classified as intellectual property and is protected by law through copyrights, patents and trademarks. 

Intellectual property is the lifeblood of many companies. Due to substantial investments in production and advertising, the profits are often realized only after the products and services are sold through authorized distribution channels.

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