Tim Cook says ‘stay tuned’ for how Apple will evolve AR with ‘humanity’

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Apple CEO Tim Cook has repeated how excited he is by AR, but now also emphasized how the company is working to make products that put “humanity at the center of it.”

Tim Cook has regularly spoken about being excited over AR and what it can offer, without ever detailing anything about Apple AR plans. In a short new interview, though, he has both talked up the future of AR, and made it clear where Apple sees the challenges of it.

“I am incredibly excited about AR as you might know,” he told China Daily, “and the critical thing to any technology including AR is putting humanity at the center of it. And that is what we focus on every day.”

“Right now, as an example, we have over 14,000 ARKit apps in the App Store which provide AR experiences for millions of people around the world,” he continued. “But I think despite that, we’re still in the very early innings of how this technology will evolve.”

“I couldn’t be more excited about the opportunities we’ve seen in this space,” said Cook, “and sort of stay tuned, and you’ll see what we have to offer.”

Previously, Cook has also said that AR needs to avoid “distracting [users] from the physical world and your physical relationships.”



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