The insane Diablo 4 marketing campaign has no chill

What you need to know

  • Blizzard has today released an incredible ad campaign depicting a 160-foot length mural on the roof of The Chapelle des Jesuites cathedral in France.
  • The painting depicts an image of conflict and features Diablo 4 antagonist Lilith, but fans can win their own depiction in the mural.
  • The associated ad to promote sales prior to the Open Beta of Diablo 4 was voiced by A-List actor Charles Dance.

The Diablo 4 marketing campaign has been quite a sight to behold. Not content with a release date reveal featuring Halsey at the Game Awards, and a Hells Ink Tattoo tour promoting fans to sacrifice their flesh for an Open Beta key, Blizzard has now taken to painting an entire French cathedral ceiling with a gothic mural dedicated to the conflict between the ‘good guys’ and the game antagonist Lilith. A billboard would have sufficed, but what’s goth about that? 

A Dance with Death

The trailer opens with a toll of cathedral bells, and we are treated to the dulcet tones of Charles Dance, most famous for playing Tywin Lannister in Game of Thrones. Dance opens the spectacle with “Hatred has returned, and she shall not relent until she has corrupted us all.” In Diablo lore, Lilith is the daughter of Mephisto, one of the Three Prime Evils aka The Lord of Hatred. If you weren’t sure if we are to fear Lilith, this trailer confirms that yes, be afraid.

The trailer shows glimpses of 20 individual paintings that together form a 160-foot spectacle on the roof of the Chapelle des Jesuites cathedral in Cambrai, France. It ends with a reminder (or perhaps a threat) that the Open Beta is coming on March 17 and you need to pre-order Diablo 4 to get access. 

Diablo 4 mural depicting Lilith

Lilith in all her monstrous glory. (Image credit: Blizzard Entertainment)

Renowned artist Adam Miller led a team of artists to paint each individual piece of the work onto 2,400 square foot of canvas, which was then fitted to the ceiling to make up the final image. However, they’re not done yet. Those who reach level 25 in the upcoming Open Beta of Diablo 4 can enter a sweepstake to earn their chance at being immortalized on the mural with Lilith herself. Quite a prize.

Delivering the darkness

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