NVIDIA takes it to the next level with GeForce RTX 4090 and RTX 4080 graphics cards


What you need to know

  • NVIDIA has officially unveiled the new GeForce RTX 4090 and RTX 4080 graphics cards.
  • The graphics cards are built on NVIDIA’s Lovelace architecture, and deliver huge gains in energy efficiency and performance over the RTX 30 cards. 
  • The RTX 4090 is launching October 12 for $1,499, the RTX 4080 will go on sale in November, starting off at $899 for the 12GB version and $1,199 for the 16GB variant. 

NVIDIA has officially announced the GeForce RTX 40 series, kicking things off with the RTX 4090 and two variants of the RTX 4080. The new graphics cards are powered by the Lovelace architecture and deliver huge gains across the board over the RTX 30 cards. 

NVIDIA is touting an eye-watering 2x gains for shader workloads, 2.8x gains for RT cores, and up to a 2x increase in energy efficiency over the RTX 30 series. The efficiency gains are particularly interesting, and the switch to TSMC’s 4n node — used by the best Android phones — has allowed NVIDIA to crank things up a gear.





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