Nvidia spills the tea on EVGA rift, China export controls


What you need to know

  • Nvidia CEO claimed that EVGA was ready to exit the market and pursue other plans, and the conversation seems to be amicable despite recent reports.
  • Subtly addressing EVGA grievances, Nvidia claimed that its business decisions were made to help AIB partners and shield them from price increases and losses in an uncertain market.
  • Nvidia stated that recent export restrictions made by the United States government over GPU technology export to China would not play a major impact on its business, given that it could apply for an export license on a case-by-case basis if needed.
  • Nvidia supports free and fair trade and the protection of national security interests. 

Two recent controversies placed Nvidia in the limelight recently. And though Nvidia didn’t generate those headlines themselves, the company found it in the crosshairs of two of the world’s largest economies over trade and national security issues, along with a recent rift with partner EVGA. CEO Jensen Huang took an opportunity to address members of the media about these big issues and gave insights into Nvidia’s business following the GPU Technology Conference (GTC) keynote that saw the unveiling of the high-end GeForce RTX 4090 desktop graphics. 

In short, Nvidia believes that neither issue to affect its GPU business, and that the company’s investment in software and hardware will help it weather the immediate storm.

“EVGA has other plans”

EVGA RTX 3070

(Image credit: EVGA)

Addressing EVGA’s decision to sever ties with Nvidia, CEO Jensen Huang claimed that it was the former’s decision.





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