NetEase blames ‘jerk’ at Activision for the end of Blizzard PC games in China

What you need to know

  • Blizzard will suspend several of its games in China since it cannot reach an agreement with publisher NetEase.
  • Simon Zhu, the president of NetEase, took to LinkedIn to criticize Blizzard, citing (sic) “how much damage a jerk can make.”
  • The end of the partnership between Blizzard and NetEase does not affect Diablo Immortal, which is under a separate long-term licensing deal.

Gamers in China will soon lose access to the vast majority of Blizzard’s Windows PC and mobile games. The gaming giant will suspend most of its game services in mainland China on January 23, 2023. World of Warcraft, Hearthstone, Overwatch 2, Diablo III, the StarCraft series, and other titles will be affected by the move. Activision Blizzard explained the situation in a recent post.

In short, Blizzard Entertainment has had a licensing agreement with NetEase since 2008. The companies could not come to an agreement “that is consistent with Blizzard’s operating principles and commitments to players and employees,” according to Activision Blizzard. As a result, players in China will lose access to a long list of titles.

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