Microsoft Edge becomes latest browser to disable Google’s FLoC

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Microsoft is the latest company to block Google’s browser-based tracking feature FLoC and for the time being it remains disabled in Microsoft Edge.

Google recently began testing out its Federated Learning of Cohorts (FLoC) tracking program which aims to replace third-party cookies. Instead of tracking users on an individual basis, FLoC uses machine learning algorithms to place people into groups based on their browsing habits and data from these groups is then shared with advertisers.



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