Belkin’s smart home company Wemo is halting the development of devices with Matter to rethink its strategy.
Wemo makes various smart home accessories such as smart plugs, doorbells, and switches, but has decided to pause its Matter products. The company wants to first discover how to make its products stand out from competitors.
“Matter will have a significantly positive impact on the smart home industry,” Jen Wei, Vice President of Global Communications and Corporate Development at Belkin, told The Verge. Wei continued by saying the company plans to “take a big step back, regroup, and rethink” its approach to the smart home.
While Wemo has products that use Thread, a wireless protocol that works with Matter for local control of smart home devices, they likely won’t receive support for Matter, at least for now.
But the company may reintroduce Matter into its products in the future. The protocol isn’t going away, and potential customers might see the lack of Matter support as a reason to choose smart home devices from other companies.