Why is Activision-Blizzard CEO Bobby Kotick cowering behind subordinates?


Blizzard LogoSource: Blizzard Entertainment

This week, a round of fresh allegations hit the beleaguered publisher. A three-year investigation from California’s department of employment and housing kicked off legal proceedings against Activision Blizzard, alleging a culture of sexist attitudes towards women, pay disparity, and harassment — which may have even contributed to an employee’s suicide. Another report from Bloomberg detailed how Activision pressured Blizzard to cut corners on Warcraft III Reforged, creating an environment where depression and anxiety became rife.

You’d think in this situation, Activision Blizzard’s grossly overpaid CEO Bobby Kotick might have something to say.

You’d think in this situation, Activision Blizzard’s grossly overpaid CEO Bobby Kotick might have something to say to reduce internal dismay, especially considering he is paid to the tune of $150 million dollars in awards. The same CEO has been at the helm for the exodus of key Blizzard founders, while creating a culture of job insecurity, where layoffs are becoming a near-annualized practice.

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Call of Duty: Modern WarfareSource: Activision Activision Blizzard is responsible for games like World of Warcraft, Overwatch, and Call of Duty, as well as the King suite of mobile games.

Instead of commenting himself, Kotick hid behind ex-Bush administration political advisor, Fran Townsend, to deliver a dehumanizing defense of the corporation, first shared by Bloomberg editor Jason Schreier.

“I wanted to reach out to you. I know this has been difficult for many of us. A recently filed lawsuit presented a distorted and untrue picture of our company, including factually incorrect, old, and out of context stories – some from more than a decade ago.”

Townsend blasted the lawsuit in California, saying that it contains “out of context” scenarios while also talking about how great her own experiences within the company have been, without offering sympathy or acknowledgment to those potentially experiencing ongoing problems.

“The Activision companies of today, the Activision companies that I know, are great companies with good values. When I joined the executive leadership team, I was certain that I was joining a company where I would be valued, treated with respect, and provided opportunities equal to those afforded to the men of the company. For me, this has been true during my time. As a leader, I am committed to making sure that the experience I have is the same as the rest of the organization.”

Blizzard head J. Allen Brack also issued an internal memo of his own, emphasizing a zero tolerance to the behavior detailed in the lawsuit. Brack added that he intends to meet with Blizzard staff to gather feedback on “how to move forward.”

In talks with past and present Blizzard staff, it’s quite apparent to me that the Activision Townsend knows, as she describes it, exists only primarily in the fantasy land of the Activision boardroom. To be completely fair to Activision, some of the more loathsome attitudes at Blizzard seem to have existed before the 2008 merger, but the pressure to contribute to Activision’s bottom line while forsaking quality, job security, and healthy working practices is firmly at the mega-publishers doorstep. Either way, Activision has a lot of soul searching to do right now, if indeed, it has a soul to search.

I have to ask — why is Kotick paid as much as he is, if he’s nowhere to be found at Blizzard’s darkest hour? I’d say the time for new leadership, new perspective, and a more progressive vision for one of gaming’s most historic publishers is long overdue.

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