Cult.fit acquires Tread to launch at-home smart fitness hardware

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Health and wellness startup Cult.fit has acquired Bengaluru-based fitness startup Tread in a bid to launch a suite of smart fitness hardware products, beginning with smart bikes and bench. Tread, for the record, had recently launched a smart fitness-bike. The smart bikes would now be sold on the Curefit platform and offline stores.

The cash and stock deal is said to be worth $32 million.



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